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Posted on April 24, 2018 by Marianne Wilson: chainstoreage.com/technology/the-fastest-growing-e-commerce-retailer-in-north-america-is/
A bed-in-a-box company that offers consumers a one-year “try out” trial period takes top honors when it comes to year-over-year growth in an annual report of online retailers.
Nectar was recognized as the fastest-growing e-commerce retailer in North America, according to the 2019 “Internet Retailer’s 2019 Top 1000 Report.” Nectar’s sales surged 525% in 2019. Rounding out the top five: Hibbett Sports, whose online sales rose 175%; Brandless, up 150%; Hubble, up 145%; and La-Z Boy, up 131%. (Internet Retailer’s research team collected more than 200 data points for each of the 1,000 retailers and brands ranked in the report.)
Nectar launched several initiatives in 2018 to increase its presence, market share and drive sales. This includes its “Make America Sleep Again” video ad campaign, which featured cartoon characters of President Donald Trump, Russian president Vladimir Putin and Kim Jong Un of North Korea. It drove growth and awareness for the direct-to-consumer brand through digital advertising and Facebook campaigns, and received more than 13 million YouTube views.
Since launching in 2017, Nectar has expanded its product assortment and offerings from memory foam bed-in-a-box mattresses to include an assortment of weighted blankets, memory foam pillows, sheet sets and more. In January, the brand announced a partnership with Mattress Warehouse. Nectar’s mattresses will be featured in Mattress Warehouse’s 250-plus stores along the East Coast this year, enabling customers to test and purchase the product in a physical store for the first time. Customers can take home their mattresses right from the store or schedule it for home delivery.
“We have transformed the customer experience by delivering against all their needs; designing superior products based on customer data at sharper price points,” said Craig Schmeizer, co-founder, Nectar.
Posted on 12/19/18 by James Risley digitalcommerce360.com/article/mattress-ecommerce-sales: " Online mattress sales continued to balloon in 2017, with more than $1.767 billion in revenue generated by 14 mattress retailers in the Internet Retailer Top 1000. That’s a 60.6% rise over the year before, when those mattress retailers broke the billion-dollar barrier with $1.100 billion in online sales. The 60.6% growth is slower than it was the past two years as mattress companies mature. The median year mattress retailer launched e-commerce sales in 2014. That’s the year when Casper, the mattress retailer with the most online sales and No. 132 in the Top 1000, launched, along with other big web-only players Leesa Sleep LLC (No. 286) and Helix Sleep (No. 375). However, new mattress startups aren’t out of the question. 2017 saw the launch of Nectar Sleep, which sold more than $55 million in mattresses online that year, propelling it to No. 654 in the Top 1000. It expects to do $330 million in online sales this year and launched a sister brand, Wovenly, which sells rugs online. Online-native mattress retailers dominate the market Another online-only mattress retailer that launched in 2017, Molecule, landed football star Tom Brady as a spokesperson this year. He had previously represented the Beautyrest line from Serta Simmons Bedding (No. 817), a larger mattress manufacturer that sells through bricks-and-mortar shops and department stores, in addition to its websites. Serta Simmons Bedding took a hit when a major chain that sells its mattress in store and online, Mattress Firm Inc. (No. 305), filed for bankruptcy. The retail chain is closing up to 700 stores as part of the restructuring and Serta Simmons is left as one of Mattress Firm’s largest creditors in the bankruptcy. Online mattress sales are mostly coming from web-based startups. Online-only startups like Purple (No. 226), Tuft & Needle (No. 254) and Brentwood Home (No. 524) accounted for 78.5% of Top 1000 mattress sales in 2017, but made up only 64.2% or nine of the 14 included retailers. That’s up from 69.9% of 2016 online mattress sales for the same set of retailers. These web natives grew a cumulative 80.4% in 2017, compared with just 14.5% for traditional mattress brands like Serta and Tempur-Pedic (No. 564).An online-only existence isn’t enough to continue this growth though. Casper is a digitally native brand following the trend of moving into physical spaces to continue growing. It already has more than 20 stores and kiosks around the country and plans to have 200 in three years. It’s also worked with Target to introduce its mattresses to more shoppers in stores.These online mattress brands have also helped ancillary e-retailers shine. Brooklinen (No. 489), which sells luxury bedding, grew online sales 79.4% in 2017; Boll & Branch (No. 562) grew web sales 50.0%. And the mattress makers themselves are getting in on selling accessories, with Casper and Tuft & Needle offering full lines of bed linens.
Posted by: realestate.boston.com/style/2018/08/28/tom-brady-sleeps-on-bed-in-a-box Bloomberg August 28, 2018 10:01 am
Sleeping the way Tom Brady sleeps just got cheaper. The New England Patriots quarterback and five-time Super Bowl champion has switched his official mattress from a Simmons Beautyrest Black (top price: $4,800) to a king-size foam model from online startup Molecule (price: $1,900). They sent it to the house and I just loved it,’’ said Brady, who took delivery of the new bed at his home in Brookline, in April and signed on with the company in July. His deal with Simmons Bedding Co. ended last year. “There’s a lot of really disruptive things happening in that industry right now.’’ Brady joins Seattle Seahawks quarterback Russell Wilson in Molecule’s stable of athlete endorsers, along with gymnast Nastia Liukin, rower Susan Francia, and husband-and-wife distance runners Ryan and Sara Hall. Both Brady’s and Wilson’s deals include equity stakes in the company. Molecule also has a partnership with the New York Mets. Founded last year by 45-year-old serial entrepreneur Albert Oh and backed by One Rock Capital Partners, a New York City private equity fund that also owns a leading foam manufacturer, Molecule is attempting to crack the crowded online mattress business by offering beds for performance-minded consumers. Its main selling point is foam that helps keep the body cool. “We invested a lot of time, capital, and resources into developing this proprietary airflow foam,’’ said Oh. The company’s mattresses, he said, move twice as much air away from the body as traditional foam, which helps prevent tossing and turning and promotes the deep sleep that, in addition to other benefits, contributes most to recovery. (Daniel Barone, an assistant professor of neurology at Weil Cornell Medical College and a paid consultant to Molecule, said independent research backs up the claims of keeping body temperature cooler than other foams.) Professional athletes have begun paying increased attention to sleep and recovery. Oh saw an opportunity to marry that trend with the growing bed-in-a-box industry, in which Casper, Tuft & Needle, Purple, and Helix Sleep are already battling it out. “We’re a little bit late to the game,’’ he acknowledged. “We knew we needed to establish credibility with the right ambassadors.’’ That’s where Brady comes in. The 18-year NFL veteran has made a side career of health and wellness through his TB12 brand, which sells meal kits, supplements, and workout gear. He also has a line of “athlete recovery sleepwear’’ with Under Armour Inc. “Sleep is something that I have talked about for many years now, how important it is to recovery not just for athletes but for everybody,’’ Brady said in a phone interview on a Saturday in August, on his way to Gillette Stadium. He said he sleeps eight to nine hours most nights. “That’s the only way for me. I’m 41 and I’m still playing with all these kids, so I’ve got to get as much rest as possible.’’ He struggles, though, on nights after games: “I wish I could sleep good after games. That’s not really the case.’’ He likes the Molecule mattress, he said, because it offers the right support and keeps him cool. Brady’s foray into wellness is controversial. His personal trainer, Alex Guerrero, has been barred by the Federal Trade Commission from calling himself a doctor and blamed for allegedly causing a rift between Brady and his coach and Patriots ownership. Asked why anyone should take his advice on health and mattress choices, Brady laughed. “I get that a lot,’’ he said. “I agree. I think at the end of the day being comfortable sleeping, your mattress, is really a personal choice.’’
Posted By Nathaniel Meyersohn at CNN.com -cnn.com/2018/10/31/business/amazon-mattress-casper-beds/index.html
Updated 9:05 PM ET, Wed October 31, 2018 New York (CNN Business)
"Amazon has been taking notes on Casper's success selling beds in a box online. For the first time, Amazon is selling its own mattresses. Amazon has sold other companies' mattresses on its website for years, but it launched two of its own in October. A 12-inch full memory foam bed under the AmazonBasics brand goes for $219.99, while a Rivet memory foam full mattress costs $449.Separately, Amazon debuted Revel in June. It's an exclusive-branded foam mattress, topper, and pillow made by a third-party.Amazon positions the Rivet brand as its upscale mattress, and offers a 100-day free trial. The company wants to capitalize on market trends and sees an opening in the $16 billion American mattress industry. The hard part is already done for Amazon: Casper and digital upstarts busted up brick-and-mortar retailers' grip on mattresses, convincing Americans to buy beds online. Mattress Firm, the country's largest mattress retailer, filed for bankruptcy earlier this month and may close up to 700 stores around the country. Walmart (WMT) debuted its own premium mattress under its Allswell digital home brand earlier this year. Target (TGT) recognized the opportunity even earlier, investing in Casper a year ago."Mattresses are an ideal category for Amazon to private label," said Cooper Smith, head of Amazon research at the consulting firm Gartner L2. "Brands like Casper and Tuft & Needle have already validated digital as a growing sales channel." Amazon isn't attempting to overtake Casper. The company turns to its own brands to widen selection on the website.But Amazon is undercutting competitors on price. It could nab shoppers who want to buy a premium mattress on the site, but don't want to pay $895 for a Casper full bed or $899 for a Purple mattress."Amazon private label tends to target a very specific white space in pricing," Smith said. "Mattresses have some of the highest margins in retail, giving Amazon a lot of room to work with." There are early signs of success: The Rivet mattress has already earned 4.7 stars out of five on Amazon ratings, boosting its ranking in mattress search pages on the website.Amazon may be on solid footing with Rivet because the company has insight into Casper, Tuft & Needle, and Purple customers' shopping patterns on the site. It has combed through its ratings and reviews to learn rival products' flaws and what prices can sway customers. Mattress sales are growing on Amazon, according to e-commerce research firm Edge by Ascential. The new mattresses were first spotted by TJI Research, which analyzes the rapid growth of Amazon's own products.Amazon keeps its in-house brand collection under tight wraps, but TJI Reearch has found 130 private-label brands and 191 exclusive brands on the website in clothing, food, household products, furniture and electronics.Analysts say Amazon has accelerated its brand push lately to gain higher profit margins on sales, build customer loyalty, and put pressure on third-party manufactures that sell on its site. Having its own brands could give Amazon more leverage over manufacturers to bring down prices, or force them to pony up advertising dollars on the website to promote their products.Correction: An earlier version of this article incorrectly reported when the Revel brand debuted on Amazon."
Posted by TMR on April 9, 2018 : (globenewswire.com/news-release/2018/04/19/1481706/0/en/Global-Mattress-Market-to-be-worth-US-43-43-Billion-by-2024-TMR.html)
ALBANY, New York, April 19, 2018 (GLOBE NEWSWIRE) -- The global mattress market is envisaged to be moderately consolidated in the upcoming years, as per a recent publication by Transparency Market Research (TMR). Simmons Bedding Company LLC, Serta Inc., and Sealy Corporation are the top three names in the global mattress market that collectively held more than 50% of the market in 2015. These companies in commanding position could also be steering development trends in the overall mattress market. As per estimates presented by TMR, the global mattress market will rise at a CAGR of 6.5% for the forecast period between 2017 and 2024 to reach a valuation of US$43.43 bn by the end of 2024. The market was evaluated to be worth US$27.87 bn in 2017. The innerspring mattress product type held the leading share in 2015, and going forward the segment is expected to progress at a significant CAGR between 2017 and 2024. Asia Pacific is expected to hold promise for the global mattress industry with the region accounting for more than 38.0% share in 2015. Revival of Global Economy Boosts Sale of Mattresses
The global mattress market is expected to be driven by a number of factors in the coming years. Increasing home refurbishment pursuits and increasing number of home ownership are driving sales of mattresses. The revival of the economy in countries of Europe and North America post the economic slump of 2008 is witnessing upward trend for sale of new homes. All these factors are expected to lay a strong foundation for the growth of the global mattress market. Economic development in several countries of Asia Pacific, Africa, and Latin America have upped domestic and commercial construction over the past few years. This is expected to boost the demand for mattress for residential and commercial spaces. Moreover, rising disposable incomes has been a key factor for spending on premium mattresses that offer excellent comfort and sound sleep. Aggressive migration from rural to urban areas in these countries for work opportunities is fuelling the demand for mattress.
The growth of the hospitality industry across the world is also having a positive bearing on the global mattress market. Some of the large hotel chains in the world display demand for made to order mattresses that are high in comfort and offer sound sleep. This, along with the availability of a wide range of products in terms of style, size, thickness, firmness is helping the global mattress market tread a growth path.
Fluctuating Raw Material Prices and Hike in Labor Cost Trouble Vendors
However, on the flip side, consistent increase in price of raw materials is increasingly becoming a concern for mattress manufacturers for the manufacture of high quality products. Not only this, scarce availability of some raw materials that are obtained from natural resources is resulting in suppliers to raise prices in the middle of a heightened demand. These factors are leading cost sensitive consumers in emerging markets to switch to local products. Moreover, escalating labor cost leading to hike in prices is negatively impacting the global mattress industry. However, the booming construction industry and population growth in developing countries is expected to set the tone for growth of the world mattress market.
Posted by NBC News on March 16, 2018: (wdtn.com/news/national/bed-in-a-box-popularity-soars/1052613404): "DAYTON, Ohio (WDTN) - A bed in a box is a foam mattress compressed and rolled into a package. It's delivered straight to your doorstep. It may seem strange, but more people are choosing ot buy a new mattress online. "People just don't like to shop for mattresses in a store," says Lexie Sachs, Senior Textiles Product Analyst with the Good Housekeeping Institute. "It's really awkward to be going into a store with a salesperson watching over you." A growing number of startups are cutting out the middleman. There are almost 200 online mattress companies that offer simplified options, free shipping and returns, and a generous trial period. "These beds in a box really aren't a gimmick," says Sarah Morrow of Consumer Reports. "We've seen many of these beds in a box come through our lab here that score very good or excellent across the board for a variety of sleep styles and sizes." Some brands are also partnering with retailers so you can try before you buy. They still allow you to order and ship for the same price as online. "You should really sleep on it for at least a month to get an idea if it's a good fit for you," Sachs said. Many brands also offer white glove service and removal of your old mattress. Be sure to check your manufacturer recommendations for the proper bed frames to go with these foam mattresses. The slats can't be too far apart or it will sink in places.
Posted by: NBC-2.com on March 16, 2018: We spend roughly a third of our lives in bed, but there are a growing number of direct-to-consumer options aiming to make it easier to upgrade your bedroom. The frustration of shopping for a mattress in retail stores has led to the rise of online mattress companies including Casper, Purple and Leesa that ship compressed foam mattresses straight to your doorstep. "People just don't like to shop for mattresses in a store," says Lexie Sachs, a Senior Textiles Product Analyst at the Good Housekeeping Institute. "It's really awkward to be go into a store with a salesperson watching over you, being overwhelmed with all the options... and lying down on a mattress for 10 minutes isn't really a good way to tell if it's going to be a good fit for you." Casper was one of the first companies to see success selling mattresses online. Now, there are almost 200 "bed-in-a-box" options available. Most brands offer free shipping and returns, as well as a generous trial period of 100 days or more, to make the process as painless as possible. Many also offer white glove delivery and disposal of your old mattress. Online mattress companies tout a quality product at a fair price for a better night's sleep. All hefty promises, but reviewers say many brands are living up to the hype. "These beds in a box really aren't a gimmick," says Sarah Morrow, Deputy Content Editor for Consumer Reports. "We've seen many of these beds in a box come through our lab here that score very good to excellent across the board for a variety of sleep styles and sizes."
Consumer Reports tested the mattresses for durability, firmness, pressure and support. Essentia, Sleep on latex and Casper received top marks. The Tuft & Needle mattress and the Serta 12" Gel Memory Foam received a budget recommendation, with good scores and a price point under $600.
If the thought of blindly buying a mattress online seems scary, some brands are partnering with retailers so you can try before you buy. Leesa mattresses are on display in West Elm Stores. Casper and Target have partnered up, with Casper-branded bedding available for purchase and a twin on display in some Target stores. Tulo soft, medium and firm models are on display in Mattress Firm stores. Those can be purchased in-store, but will still be ordered and shipped in a box for the same price as online.
Some mattresses also offer special features that set them apart from the crowd. If you want more time to try out your new mattress, Nectar offers a full year trial period. If you're unsure of the firmness you prefer, Layla is a great option. Good Housekeeping listed the two-sided Layla mattress, which is soft on one side and firm on the other, in its review highlights. The Layla also has a built-in copper material with a cooling benefit to help sleepers avoid the overheating typically associated with memory foam mattresses. The Eight Sleep Jupiter+ can make your bed smarter. It's a gel foam mattress with a high-tech cover that can warm automatically, track sleep and even wake you up in the morning.
"It won't eject you from the bed!," assures Sachs. "But it will give gentle vibrations to help wake you up. It also times the alarm to when you are in the lightest phase of sleep, in set parameters around your wake-up time."
Experts suggest reviewing ratings before making a purchase, and to keep your size and sleeping style (back or side) in mind. The bad frame is another consideration, as the foam material can sink between slats in certain types of frames.
"Each manufacturer recommends different things as far as what goes under the bed, whether it's a special platform or standard box spring, so we really encourage that people look at those manufacturer instructions and follow that advice," says Morrow.
If you decide you want to return the mattress, there is no need to try to squeeze the bed back into the box it came in. A special machine compresses and rolls the foam for initial shipment, so once it is opened, "the genie is out of the bottle", as the saying goes. Generally, the brand will pick up the mattress or arrange to have it donated it to charity. While most brands have a return period of 100-120 days, be sure review all of the fine print around the return process and any fees for removal.
"You should really sleep on it for at least a month to get an idea if it's a good fit for you," suggests Sachs. Luckily, the generous trial periods offer plenty of time to see if a "bed in a box" is the mattress of your dreams.
Bed in a box news ! Mattress in a box news !
CR investigates the pros and cons of ordering a new mattress from an online retailer. By Mary H.J. Farrell. January 23, 2018
What’s so difficult about buying a mattress? If you have to ask, you haven’t shopped in a mattress store lately. In the quest for a perfect night’s sleep, shoppers schlep from one cavernous bedding store to another, confronted by row after row of overpriced mattresses and huckster sales folks who claim, “I have such a deal for you.” Frustrated by this experience, a new breed of entrepreneurs is taking on the mattress industry with the promise of the perfect mattress at the perfect price—and no pesky salespeople. The catch? You have to order the mattress online, and it arrives on your doorstep compressed into a box the size of your coffee table. No store. No sales pitch. No kidding. While Casper gets a lot of the credit for the concept, the bed-in-a-box was actually invented by a machinist from Johnson City, Tenn., in 2007, seven years before Casper launched. Bill Bradley, founder and CEO of Bed in a Box, built a machine that could compress and roll foam mattresses to a size small enough to fit in a shipping box. He trademarked the name and ran with it. Bradley’s business didn’t make that big a dent in an industry still dominated by long-established players like 1-800-Mattress and Mattress Firm. It wasn’t until Casper and early competitors like Tuft & Needle came on to the scene—sometimes backed by venture capital—that shoppers began to wonder: Should I really buy a mattress online?“The idea of ordering a mattress online, the same way you make much smaller purchases, is still a novelty, even though it has been an option for several years,” says Claudette Ennis, the analyst who follows the mattress market for Consumer Reports. “Beds-in-a-box represent just a small part of the market today, but we’ve seen some pretty remarkable growth in this category.” According to a report by the trade publication Furniture Today, direct-to-consumer mattress companies now command 12 percent of the market, up from 6 percent in 2014. Most beds-in-a-box are foam, but some manufacturers have found inventive ways to cram innerspring and adjustable air mattresses into cartons, too. To make the process as pain-free as possible, many bed-in-a-box firms offer free shipping, and generous trial periods—usually 100 days, sometimes longer—and return policies. (Policies may differ if the mattress is purchased from a third-party retailer, such as Amazon.) Compare that with Macy’s, where returns must be made within 60 days of purchase. The success of major bed-in-a-box purveyors such as Casper, Leesa, and Tuft & Needle has inspired dozens of copycats. Industry sources report that the number of online mattress retailers is now approaching 200, and many are puffing up their marketing messages in an attempt to be heard above the din. “Goldilocks found the bed that’s just right, and now you can too,” Purple touts. “The internet’s most comfortable mattress,” Tuft & Needle declares. “Tirelessly engineered sleep products for your best rest,” Casper claims. In short, they’re promising to make your sleep dreams come true. Our rigorous, scientific mattress testing and ratings will help you separate hype from reality and guide you to the choice that’s best for you. A Workaround for Comparison Shopping. One of the most frustrating things about buying a mattress has long been how difficult manufacturers make it to comparison shop. Unlike products that have the same name or model number no matter where they’re sold (a Samsung Family Hub refrigerator, for example, or a Vitamix blender), mattress makers often give the same model different names depending on where it’s sold, making it almost impossible for a consumer to compare prices. (They might also make slight changes in construction or materials from one retailer to another.) So don’t expect a salesperson to be able to guide you to a comparable model. Bed-in-a-box sellers have eliminated this frustration from the buying process by paring down the choices. Many of these companies sell just one mattress, betting that it will suit most sleepers. Our testing shows that in theory, at least, this approach can work.
“We’ve seen several bed-in-a-box mattresses come through the lab that perform consistently, at a level of Good to Excellent, for sleepers of every body size and sleeping style,” says Chris Regan, a test engineer who oversees CR’s mattress tests. In fact, the top-rated foam beds-in-a-box score Very Good or Excellent in our support tests for petite, average, and large and/or tall sleepers.Say Goodbye to ‘Try Before You Buy’. CR has long advised readers to lie on a mattress in a store for at least 10 to 15 minutes before buying. We still consider this critical. Our most recent mattress survey showed that the longer people try out a mattress before buying it, the more likely they are to be satisfied with their purchase. Ordering online prevents this opportunity. Certain companies have worked around this limitation by teaming up with walk-in retailers. For example, you can now try a Leesa mattress at West Elm and buy it there for the same price offered at leesa.com. Casper has twin-size mattresses on display at Target that you can curl up on to see how they perform.
Posted by CNBC.com on 3/12/17: "Choosing a mattress sounds simple, but for some it can be a nightmare. The sheer range of prices and the number of options can be daunting. It's one reason why mattress startup Casper sells just one model in all six standard sizes—to help simplify the buying experience. Prices range from $550 for a twin up to $1,150 for a king size. Last week, the company's chief explained to CNBC why he felt the pain of consumers overwhelmed by the task of finding a new bed. "Buying a mattress in a mattress store ranks as one of the worst consumer experiences still in existence," Casper CEO and co-founder Philip Krim told CNBC's "On the Money" in an interview. His company has positioned itself as a disruptor in an industry that sees an estimated $14 billion in annual turnover, according to data from IBIS World." More about Casper
Posted by furnituretoday.com on 3/27/17: NEW YORK — "PangeaBed, a bed-in-a box manufacturer based in New Jersey, has introduced a copper-infused mattress at the Luxury Technology show last week in New York City.Marketed as delivering cool and clean sleep for the health and fitness conscious consumer, company officials say the PangeaBed also provides sanitary benefits that include anti-bacterial, anti-fungal, anti-microbial and hypoallergenic in combination with heat dispersion properties inherent of copper." Visit Pangea's website
Posted by prnewswire.com on 1/10/17: "Nolah Sleep is giving consumers across the country an easier, better way to shop for mattresses. The company's top-of-the-line foam mattresses are sold exclusively online, and all sizes are less than $1,000 — about one third the price of a similar mattress from a retail showroom. Plus, Nolah offers a 120-night trial period on every purchase; that's four months to see if the mattress is the right fit". More on Nolah Mattress
Posted by Forbes.com on 12/19/15: " The Luxi mattresses are designed using "Support Balancing Technology," which is a pattern of T-shaped columns on one of the three internal layers. The SBT design causes the layer to buckle immediately when weight is applied. This gives an initial softness like memory foam (one of the most touted mattress technologies today), but once SBT buckling has quickly completed, support returns to the mattress surface." More about Luxi Mattress
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